The Sites section may include websites, funnels, landing pages, blogs, forms, surveys, chat widgets, webinars, stores, client portals, analytics, and URL redirects. Every Ventry site should be designed around a measurable conversion. This guide explains how to build sites and funnels that turn visitors into contacts and opportunities.
Design Around a Conversion
Every Ventry site should be designed around a measurable conversion. Example conversions include booking a consultation, requesting an assessment, calling the business, completing a form, registering for a webinar, downloading a guide, or starting a chat.
Before building a page, define the single action you want the visitor to take. Every element on the page should guide the visitor toward that action.
Landing Pages & Funnels
Landing pages are single-purpose pages built for a specific campaign or offer. Funnels connect a series of pages into a journey — for example, ad to landing page to form to thank-you page. Feature availability may vary depending on your Ventry AI account configuration.
Connect every form to a workflow so a submission creates a contact, applies tags, creates an opportunity, and triggers instant follow-up automatically.
Forms & Surveys
Forms capture structured information from visitors. Use forms for consultation requests, assessments, event registrations, and lead magnets. Surveys gather deeper qualification information that can route leads intelligently.
Map form fields to contact fields and custom fields so the data flows into the CRM cleanly and powers segmentation and automation.
Chat Widgets
A chat widget engages every site visitor the moment they open chat. Connect the widget to an AI website chat agent so visitors get instant answers, qualification, and booking — without waiting for a human.
The chat widget is one of the highest-converting elements on a Ventry site because it meets the visitor where they are, in real time.
Connecting Sites to the Pipeline
Marketing should connect directly to sales pipelines. A typical flow is: social post to landing page to form to contact to opportunity to workflow to appointment to proposal to client.
When every site conversion creates a contact and an opportunity, your pipeline stays full and your reporting stays accurate — from first click to closed deal.
SEO Basics
Each page should have a unique, descriptive title, a meta description, one H1, and a logical heading structure. Use descriptive alt text on images, a canonical URL, and internal links to related pages.
Fast load times and mobile responsiveness matter for both search ranking and conversion. Keep pages focused, lightweight, and built around the visitor's intent.
Downloadable Resources
Branded PDF guides, SOPs, and cheat-sheets your team can print, share, and distribute.
Frequently Asked Questions
How do I create a landing page?
Go to Sites, create a new landing page, design around a single conversion, and connect the form to a workflow.
How do I add a chat widget?
Add a chat widget to your site and connect it to an AI website chat agent for instant answers and booking.
How do I create a form?
Go to Forms, build a form, map fields to contact fields, and connect submissions to a workflow.
How do I connect a form to the pipeline?
Use a workflow triggered by the form submission to create a contact, apply tags, and create an opportunity.
What is a funnel?
A funnel connects a series of pages into a journey — for example, ad to landing page to form to thank-you page — guiding the visitor toward a single conversion.
Can I use surveys to qualify leads?
Yes. Surveys gather deeper qualification information that workflows can use to route leads intelligently by service, urgency, or fit.
How do I improve my page SEO?
Use a unique title and meta description, one H1, descriptive headings, alt text on images, a canonical URL, internal links, and fast mobile-friendly design.
Can I track site analytics?
Yes. The Sites section includes analytics so you can measure traffic, conversions, and visitor behavior across your pages.
Where can I get Ventry AI support?
Schedule a Ventry AI Strategy & Support Session at ventrygroup.com, email dhalli@ventrygroup.com, or call 888.451.8771.
Need help configuring your Ventry AI account?
Schedule a Ventry AI Strategy & Support Session.
